Green is the new black
Fiona Harvey of the Financial Times has an interesting feature article about how many UK businesses are aiming for carbon-neutrality — i.e. to add no more to global carbon emissions than they take out through offset schemes. Large companies such as BSkyB and British Telecom have adopted measures in this direction, so the idea is not simply something for small firms.
Jez said:
I’ve also seen carbon-neutral car insurance from the Cooperative!
So some services depend on the public’s desire to be green - is this more or less likely to have significant impact?